PT Prudential Life Assurance, Established in 1995, PT Prudential Life Assurance (Prudential Indonesia) is a subsidiary of Prudential plc, a leading international financial services group from the United Kingdom that has more than �309 billion (Rp. 4,198 trillion) of assets under management (as at 30 June 2010). Combining Prudential's global experience in life insurance for more than 160 years